Update: Kanye West in 2009

Shiny orbs reveal a contemplative Kanye

Last year this time I was sullenly nodding along to Kanye’s “808s and Heartbreak.” This year this time I am marveling at Kanye’s 2009 brand expansion. He didn’t put out an album, but he was all over everybody else’s, guesting, producing, sputtering, chuckling, but mostly, as some might say, spittin’ raw game.

Probably because everyone was so mad at him for making a depressing cd, Kanye made up for all that 2008 autotuning with some witty, sad, self-reflective, angry and haughty rhymes on his various guest appearances.

A playlist of Kanye’s 12–COUNT EM’–12 singles is available for your listening pleasure (or displeasure, depending on the song) here. The best of this crop is “Walkin’ on the Moon,” with the-Dream. I LOVE THAT SONG! But other artists with whom Kanye worked successfully include Rick Ross, Keri Hilson and Clipse. Least successful collabs were with the Teriyaki Boyz, as well as with everyone and their mom on “Forever,” which is an EPIC FAIL (to use internet speak) featuring the megastars Drake, Lil Wayne and Eminem. (I think it’s because I HATE DRAKE.)

Many of these songs feature similar themes and references to products. Below is a sort of index for Kanye’s songs of this last year. I was inspired by the index Slate compiled for Sarah Palin’s new book; the index topics revealed a lot about the book, so if you don’t have time to listen to Kanye, this list will fill you in on what you missed.

Brands (cars):

Mercedes Benz (Maybach Music 2, Poke Her Face, Whatever U Want)

Maybach (Maybach Music 2, obviously), also known as “May-what?” (Run This Town)

Lexus (Maybach Music 2, Whatever U Want)

Ferrari (Walkin’ On the Moon)

Volvo, did not buy for family a (Run This Town)

Rav 4, did not become a rapper to drive a (Run This Town)

Brands (not cars):

-Reebok, implying it is okay to wear a pair of (Knock You Down), scoffing that you still own pair of (Run This Town)

-Louis Vuitton, implying it is higher class to wear (Knock You Down),

-Dolce & Gabbana, in your closet, Kanye finds (The Big Screen)

-Grey Poupon, rhymes with poop (Mayback Music 2)

Women:

-dykes, at the club, men who are not Kanye get (Maybach Music 2)

-breasts, for women who want them, Kanye will purchase new (Whatever U Want)

-nipples, aka bee stings (Run This Town)

-Michelle Obama, just cuz (Forever)

-sororities, Kanye has seniority at (Poke Her Face)

Movies:

-Good Will Hunting, in a sea of ill-will, Kanye goes (Run This Town)

-Karate Kid, because Kanye is rhyming with Asians, he mentions (Teriyaking)

-Return of the Jedi, when Kanye returns from out of town, it is similar to (The Big Screen)

-Hollywood (The Big Screen, Forever)

Wine Varietals:

riesling, drank too much (Run This Town)

Champagne, drank a little (Poke Her Face)

Affecting Foreign Accents:

‘chahnce, ‘ British pronunciation of the word “chance” (Supernova)

‘ting,’ Jamaican pronunciation of the word “thing” (The Big Screen)

Technology:

Macbook Air, Digitial Girl in question watched on(Digital Girl)

Blackberry, please stop using your (Walkin’ On The Moon)

-Macberry, horrible pun referring to iPhone (Walkin’ On The Moon)

-OMG, Internet lingo (Knock You Down)

texting, drunk (Walkin’ on the Moon)

Biology/biological functions:

gonads, someone grabbed him by the (Teriyaking)

poop, used in extended metaphor about world as his commode (Maybach Music 2, Teriyaking)

dick,  to prove point to women, Kanye uses (all songs)

-Medulla Oblongata (Poke Her Face)

-scoliosis (Poke Her Face)

comatosis, rhymes with scoliosis (Poke Her Face)

-sex, in library (Poke Her Face), with mentally challenged girls (Kinda Like a Big Deal)

Musical References:

-Slick Rick, Kanye is the new (Knock You Down)

-Hey Young World, [Slick Rick reference] (Knock You Down)

-Michael Jackson, this is bad, real bad, similar to the album by (Knock You Down)

Joe Jackson, Kanye is mad, real mad, similar to the mood of (Knock You Down)

Emotional Themes:

-palpable regret (all songs, especially Kinda Like a Big Deal, Run This Town, Walkin on the Moon, Knock You Down)

-haughtiness (all songs, especially Mayback Music 2, Poke Her Face, Whatever U Want, Forever)

-combination regret & haughtiness (all songs)

But shiny bags can't take away the pain
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2 thoughts on “Update: Kanye West in 2009

  1. I’m with you when it comes to Drake. I just don’t really hear much diff between his voice and a sober Lil Wayne. So Forever was an EPIC fail to have paid Drake to be on when it sounds like the same dude…

    Thanks for the breakdown of the Kanye stuff. I always wonder what rappers would rhyme with if there was no such thing as LV, D&G, Maybach or Lexus…

  2. He *is* a bit like a sober Lil Wayne–I agree. But he has none of the weirdness or character. I think it’s his blandness that makes him so successful; he channels palatable universal pop themes into spindly, repetitive tunes; he really embodies the mild teen drama of “Degrassi: The Next Generation,” the show he got famous on. “Every girl,” granted, is a genius idea of a song, but only because it’s so stupid it’s genius: “I wish I could fuck every girl in the world.” I bet that was Lil Wayne’s idea though.

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